End of Year Thoughts

 

As 2024 winds down – Myself and our wonderful teams at Field Sauce, Field Sauce Health and Field Sauce Kidz – wanted to take a moment to reflect on what has been a rather spicy year for the market research industry.



Let’s be honest, 2024 wasn’t the easiest. From shrinking budgets to shifting priorities, it sometimes felt like the year had it out for us. But, in true market researcher fashion, we’ve pivoted, adapted, and probably consumed too many biscuits during late-night brainstorms.



For us at Field Sauce, it’s been a whirlwind:
The launch of Kidz Notes was a standout moment. Who knew there was so much to learn from the tiniest of consumers? From snack trends to screen time, the little ones have spoken, and we’re still laughing at some of their unfiltered honesty. Field Sauce Health continues to uncover the nuances of healthcare, helping brands connect in meaningful ways with patients and professionals alike. And as for Field Sauce itself? We’ve been in the trenches with you – navigating the ups and downs and delivering insights that help brands keep moving forward.



It’s no secret the market research industry has faced challenges this year. But here’s the thing: what we do matters. In a world that’s becoming ever more complex, qualitative insights are the compass brands need to navigate the murkiness.



From pushing boundaries in qualitative techniques to collaborating more deeply with our industry colleagues, we’re ready to make 2025 a standout year.



So, here’s to a well-earned rest over Christmas – and a toast (or maybe a slice of cheese) to the resilience and brilliance of our industry With Warm Wishes and a Dash of Field Sauce,

The Field Sauce Team 
(Health, Kidz, the whole lot of us)..